Heat Wave Summer Campaign — Meta Ads
A 6-ad Meta campaign for a women's hydration supplement targeting active women 25–40 during peak summer. Built around a single mechanism: cellular electrolyte depletion vs. simple thirst.
The Brief
Bloom Nutrition needed a summer push for their Hydra+ electrolyte formula. Their previous ad creative leaned heavily on lifestyle imagery with generic “stay hydrated” copy. Click costs were climbing and ROAS was declining. They needed a direct response angle that cut through the summer noise.
The Approach
I built the campaign around a single insight: most women don’t recognize the early symptoms of cellular dehydration — they just feel “off.” Tired. Brain-foggy. Craving salt. The hook reframed what they were already experiencing as a specific, solvable problem.
Six ads. Three hooks. Two CTA variations. All shot-list directions written to match the copy beats.